There is no one particular way to create a better world. One
thing most of us can all agree on that a better world means enriching quality
of life. Now what’s better than spending a Friday evening at a local pub surrounded
by friends while sipping on delicious craft beer. What I am proposing is craft
beer delivery straight to people’s doorstep. The name The Hansen Initiative is
inspired by my writing professor’s love for craft beer. Customers will be able
to enjoy the luxury of drinking a premium beverage at the comfort of their own
homes, surrounded by family and friends. A certain percentage of the revenue
will be used to sponsor soup kitchen events or be donated to charity. Who said helping people can't be fun?
How it works
I am reaching out to AMDP members to offer them a great
investment opportunity. To preserve the authenticity of the beer, we will keep
it small, independent and traditional. The company will partner with the local
breweries scattered throughout Los Angeles, which would serve as the first city
our company will develop the delivery service. Our goal is to be transparent
about where the funds go, and only the amount needed for maintaining the
operations, the remaining amount will be donated.
Another partnership will be made with Uber, given they
recently launched their delivery service. This collaboration will allow for
efficient and fast deliveries. We aim to perform deliveries within a day, because
customers will get their freshly brewed craft beer from their local pub.
Same-day delivery eliminates the need for subscriptions, although the option
will be offered.
Promotion of the business will be made through media outlets
and celebrity endorsement. Proposed taglines are:
- - BrewBenefit
- - Cheers for Charity
- - Beer Rescue
We also have plans to implement in the nearest future, one
of which is supporting our brewery partners by organizing beer festivals, where
they can compete for the title of the City’s Best Brewery. The event will also
help to get awareness to our cause and bring in more donations.
http://prezi.com/3ixotjr1qfga/?utm_campaign=share&utm_medium=copy
http://prezi.com/3ixotjr1qfga/?utm_campaign=share&utm_medium=copy
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