The Hansen Initiative

There is no one particular way to create a better world. One thing most of us can all agree on that a better world means enriching quality of life. Now what’s better than spending a Friday evening at a local pub surrounded by friends while sipping on delicious craft beer. What I am proposing is craft beer delivery straight to people’s doorstep. The name The Hansen Initiative is inspired by my writing professor’s love for craft beer. Customers will be able to enjoy the luxury of drinking a premium beverage at the comfort of their own homes, surrounded by family and friends. A certain percentage of the revenue will be used to sponsor soup kitchen events or be donated to charity. Who said helping people can't be fun?

How it works

I am reaching out to AMDP members to offer them a great investment opportunity. To preserve the authenticity of the beer, we will keep it small, independent and traditional. The company will partner with the local breweries scattered throughout Los Angeles, which would serve as the first city our company will develop the delivery service. Our goal is to be transparent about where the funds go, and only the amount needed for maintaining the operations, the remaining amount will be donated.

Another partnership will be made with Uber, given they recently launched their delivery service. This collaboration will allow for efficient and fast deliveries. We aim to perform deliveries within a day, because customers will get their freshly brewed craft beer from their local pub. Same-day delivery eliminates the need for subscriptions, although the option will be offered.

Promotion of the business will be made through media outlets and celebrity endorsement. Proposed taglines are:

• -        BrewBenefit
• -        Cheers for Charity
• -        Beer Rescue

We also have plans to implement in the nearest future, one of which is supporting our brewery partners by organizing beer festivals, where they can compete for the title of the City’s Best Brewery. The event will also help to get awareness to our cause and bring in more donations.



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